Becoming famous — what’s next?We often focus on the number of followers or viewers to evaluate whether an internet celebrity is successful, but there is more to come…Jan 11, 2021Jan 11, 2021
Is bad publicity better than no publicity?On 12 June 2018, Bryan Le, also known as ‘RiceGum’, an Asian American Youtuber, posted a vlog travelling around Hong Kong. In the vlog, he…Jan 10, 2021Jan 10, 2021
“Exclusivity” and “Exoticism”: Surefire ways to get famous?In the last blog, I have mentioned “exceptionalism” and “everydayness”, two qualities of internet celebrity introduced by the author of…Jan 9, 2021Jan 9, 2021
Introduction of internet celebrity: A threat to traditional celebrity industryHey folks!Jan 8, 2021Jan 8, 2021
